THE NBA STORE
First official NBA e-commerce in India, powered with Jabong
Designed a dedicated NBA Store microsite on Jabong to introduce official NBA merchandise to Indian audiences through an immersive, fan-first experience.
Moving beyond a standard product grid, the microsite celebrated teams, icons, and basketball culture with bold visuals, clear navigation, and intuitive discovery—seamlessly bridging fandom and fashion while driving engagement and conversion.
2x
INCREASE IN
ENGAGEMENT
35%+
LONGER SESSION
DURATION
25%
uplift in
click-through
rates
