MOTIVATE GYMS
Branding
Hyperorium crafted the brand identity for Motivate Gym, shaping a bold, high-energy system built to inspire action, discipline, and transformation.
The identity centred around a powerful symbol and strong typographic mark, paired with a striking red-and-black palette that communicates strength, intensity, and momentum. Designed to live seamlessly across physical spaces, merchandise, digital platforms, and social media, the system ensures the brand feels consistent—whether on the gym floor or on a screen.
From logo and apparel to social content and promotional material, every touchpoint was designed to reinforce motivation as a mindset, not just a message.
consistency &
execution speed
across
touchpoints
clarity &
scalability
through a unified
Branding Playbook
