THE GREAT OUTDOORS
Microsite for Jabong, enabling activity-led discovery of adventure gear and brands
Designed an immersive outdoor-themed microsite for Jabong, bringing adventure gear and performance brands together in a story-led shopping experience. Organised around activities like mountaineering and trekking, the microsite replaced generic listings with intuitive discovery, bold visuals, and clear pathways—making exploration effortless while driving engagement and conversion.
2.6x
INCREASE IN
OUTDOOR Category
Discovery
45%
HIGHER
ENGAGEMENT
35%
LONGER
Session
Duration
25%
UPLIFT IN
CLICK-THROUGH
RATE
15%
iMPROVEMENT
in cross
category
browsing
