FESTIVE TALES

Festive Tales Microsite for Jabong

Designed Jabong’s Festive Campaign digital experience, delivering a high-impact, multi-touch journey across mobile and web during the peak festive season.Blending editorial storytelling, brand-led curation, and commerce, the experience used rich festive visuals and clear modular layouts to simplify discovery across categories, brands, and offers. Moving beyond a discount-first approach, the design focused on occasion-led shopping, seamlessly guiding users from inspiration to purchase.

2.8x

INCREASE IN
Festive Category
Discovery

50%

HIGHER
ENGAGEMENT

35%

LONGER
Session
Duration

30%

UPLIFT IN
CLICK-THROUGH
RATE

40%

Higher
Assisted
Conversions