UNDER ARMOUR
Official Under Armour microsite, powered with Jabong
Designed a dedicated Under Armour microsite on Jabong to introduce the brand’s performance-driven sportswear to Indian consumers through a focused, athlete-first experience.
Moving beyond a conventional catalogue, the microsite highlighted training, performance, and innovation with strong visual hierarchy, clear category pathways, and frictionless product discovery—bridging serious sport and everyday fitness while driving engagement and purchase intent.
2x
INCREASE IN
Product
Discovery
40%
HIGHER
ENGAGEMENT
32%
LONGER
Session
Duration
25%
UPLIFT IN
CLICK-THROUGH
RATE
