PSD ENGINEERING CORP
Branding
Hyperorium reshaped the identity of PSD Engineering Corp, a leading power tools manufacturer—crafting a precision-built logo, a bold visual system, and real-world brand applications that reflect strength, reliability, and engineering excellence.
The work translated PSD’s manufacturing prowess into a sharp, industrial visual language—rooted in clarity, consistency, and performance. From typography and colour logic to usage across tools, packaging, and communication, every element was designed to feel battle-ready and uncompromising.
The engagement culminated in a Branding Playbook—a comprehensive design code that locked every rule, rhythm, and detail into a unified system, ensuring the brand could scale without dilution.
consistency &
speed across
brand
execution
differentiation
& recall in
the power-tools
category
